Product and Demo Videos

Videos that make buyers go from “What does your B2B SaaS do?”to “Where do I sign up?”

Videos that make buyers go from “What does your B2B SaaS do?”to “Where do I sign up?”

Turn complex products, features, and workflows into stories that help your audience quickly get your product, see the value, and move closer to becoming a customer.

Turn complex products, features, and workflows into stories that help your audience quickly get your product, see the value, and move closer to becoming a customer.

200+

SaaS companies served

4.8/5

Average satisfaction score

End-to-end

Website projects

Phased delivery

and approvals

  • Synmatch AI

    Prospecting

    Benefits

    GIF

  • Respond.io

    Prospecting

    Feature

    GIF

  • “Hey Design just keeps getting better and better.
    Our LinkedIn ad creatives are consistently great, and are always delivered on time.”

    Ryan Prior

    Head of Marketing at Modash

  • Bloggle

    Prospecting

    Comparison

    GIF

  • Swarmia

    Prospecting

    Product

    GIF

  • Workmotion

    Retargeting

    Benefits

    GIF

  • “Love, love, love these! The creative feels so fresh and perfectly aligned with our brand personality. We have been so impressed with the work itself and the whole customer experience.”

    Nicola Fine

    Head of Marketing at Sova

  • Instantly

    Retargeting

    Testimonial

    GIF

  • Wiggli

    Prospecting

    Product/features

    GIF

  • Kilo Code

    Retargeting

    Benefits

    GIF

  • “Hey Design has helped us launch and expand our paid social campaigns quickly and effectively. Creatives are always provided fast and if needed, modified until they meet our campaign goals.”

    Sten Kütt

    Growth Manager at Messente

  • Ecanvasser

    Prospecting

    Benefits

    GIF

  • Synmatch AI

    Prospecting

    Benefits

    GIF

  • Respond.io

    Prospecting

    Feature

    GIF

  • “Hey Design just keeps getting better and better.
    Our LinkedIn ad creatives are consistently great, and are always delivered on time.”

    Ryan Prior

    Head of Marketing at Modash

  • Bloggle

    Prospecting

    Comparison

    GIF

  • Swarmia

    Prospecting

    Product

    GIF

  • Workmotion

    Prospecting

    Benefits

    GIF

  • “Love, love, love these! The creative feels so fresh and perfectly aligned with our brand personality. We have been so impressed with the work itself and the whole customer experience.”

    Nicola Fine

    Head of Marketing at Sova

  • Instantly

    Retargeting

    Testimonial

    GIF

  • Wiggli

    Prospecting

    Product/features

    GIF

  • Kilo Code

    Retargeting

    Benefits

    GIF

  • “Hey Design has helped us launch and expand our paid social campaigns quickly and effectively. Creatives are always provided fast and if needed, modified until they meet our campaign goals.”

    Sten Kütt

    Growth Manager at Messente

  • Ecanvasser

    Prospecting

    Features

    GIF

The Problem

Your product makes sense once you explain it.Your video needs to do that for you.

SaaS products are rarely simple. There are features, workflows, integrations,
use cases, and different buyers to account for. Turning all of that into a video people understand (and actually want to keep watching) is where things get difficult.

There’s too much product to fit into one story.

Screen recordings show the product, not the value.

Your marketing and design teams are already way too busy.

One video needs to work in more than one place.

There’s too much product to fit into one story.

Screen recordings show the product, not the value.

Your marketing and design teams are already way too busy.

One video needs to work in more than one place.

The Videos we Create

Hey Design helps you turn your product into a story that sells, on repeat.

If it’s website-related,
we can design it.
And build it.

From product demos to launch and paid videos, we create the formats your buyers need at every stage of the journey.

PRODUCT OVERVIEW VIDEOS

PRODUCT OVERVIEW VIDEOS

When prospects don’t immediately “get” the product.

When prospects don’t immediately “get” the product.

Turn a complex SaaS platform into a visual-led narrative that shows what it does, why it matters, and how it stands out from other solutions.

Instead of squeezing every feature into the video, we identify the ideas, workflows, and product moments that help buyers understand the bigger picture.

Great for:

Homepage

Product pages

Sales

Brand campaigns

New positioning

PRODUCT DEMO VIDEOS

PRODUCT DEMO VIDEOS

When a screen recording isn’t doing the selling.

When a screen recording isn’t doing the selling.

Show your product in action without making prospects sit through another click-by-click walkthrough.

We combine real UI, messaging, motion, annotations, and visual storytelling to make key workflows easier to follow, and the value behind them easier to see.

Great for:

Homepages

Product pages

Landing pages

Sales enablement

Self-serve education

FEATURE & PRODUCT LAUNCH VIDEOS

FEATURE & PRODUCT LAUNCH VIDEOS

When a big launch deserves more than a screenshot.

When a big launch deserves more than a screenshot.

Turn a new feature, module, or product release into a story buyers actually care about.

We connect the launch to the problem it solves, show what’s changed, and bring the product experience to life.

Great for:

New product launches

Major feature releases

New modules or add-ons

Launch landing pages

Sales enablement

EVENT & TRADE SHOW VIDEOS

EVENT & TRADE SHOW VIDEOS

When your video needs to work without anyone hearing it.

When your video needs to work without anyone hearing it.

Create visual-first product stories built for crowded, noisy environments.

Bold hooks, concise on-screen messaging, product UI, and strong motion make the message understandable even with the sound completely off.

Great for:

Trade shows

Conference booths

Launch events

Digital displays

SHORT-FORM & PAID VIDEO

SHORT-FORM & PAID VIDEO

When one big video needs to work harder.

When one big video needs to work harder.

Turn product stories into faster assets built for feeds and campaigns.

We can create them as standalone concepts or scope cutdowns and alternative versions around a larger video production.

Great for:

LinkedIn Ads

Meta Ads

Organic social

Feature promotion

TESTIMONIAL VIDEO EDITING

TESTIMONIAL VIDEO EDITING

When your customer should be doing the talking.

When your customer should be doing the talking.

Turn customer interviews and longer recordings into focused stories that help prospects see proof from people already using your product.

Where scoped, longer interviews can also become shorter clips for paid, social, and sales.

Great for:

Customer story pages

Paid social campaigns

Sales presentations

Homepage or landing-page proof

Testimonials

See what marketing leaders and growth teams say.

  • “Love, love, love these!
    The creative feels so fresh
    and perfectly aligned with our brand personality. We have been so impressed with the work itself and the whole customer experience.
    10/10 recommend.”

    Nicola Fine

    Head of Lifecycle Marketing at Sova

  • “Hey Design has helped us launch and expand our paid social campaigns quickly and effectively. Creatives are always provided fast and if needed, modified until they meet our campaign goals.”

    Sten Kütt

    Growth Manager at Messente

  • “Hey Design just keeps getting better and better.
    Our LinkedIn ad creatives are consistently great, and are always delivered on time.”

    Ryan Prior

    Head of Marketing at Modash

  • “Thank you for the great work! I especially appreciate the speed. The process was very smooth, logical, and easy to follow.”

    Taavi Rebane

    Head of Marketing at Avokaado

Drag testimonials to slide

Testimonials

See what marketing leaders and growth teams say.

  • “Love, love, love these!
    The creative feels so fresh
    and perfectly aligned with our brand personality. We have been so impressed with the work itself and the whole customer experience.
    10/10 recommend.”

    Nicola Fine

    Head of Lifecycle Marketing at Sova

  • “Hey Design has helped us launch and expand our paid social campaigns quickly and effectively. Creatives are always provided fast and if needed, modified until they meet our campaign goals.”

    Sten Kütt

    Growth Manager at Messente

  • “Hey Design just keeps getting better and better.
    Our LinkedIn ad creatives are consistently great, and are always delivered on time.”

    Ryan Prior

    Head of Marketing at Modash

  • “Thank you for the great work! I especially appreciate the speed. The process was very smooth, logical, and easy to follow.”

    Taavi Rebane

    Head of Marketing at Avokaado

Drag testimonials to slide

Testimonials

See what marketing leaders and growth teams say.

  • “Love, love, love these!
    The creative feels so fresh
    and perfectly aligned with our brand personality. We have been so impressed with the work itself and the whole customer experience.
    10/10 recommend.”

    Nicola Fine

    Head of Lifecycle Marketing at Sova

  • “Hey Design has helped us launch and expand our paid social campaigns quickly and effectively. Creatives are always provided fast and if needed, modified until they meet our campaign goals.”

    Sten Kütt

    Growth Manager at Messente

  • “Hey Design just keeps getting better and better.
    Our LinkedIn ad creatives are consistently great, and are always delivered on time.”

    Ryan Prior

    Head of Marketing at Modash

  • “Thank you for the great work! I especially appreciate the speed. The process was very smooth, logical, and easy to follow.”

    Taavi Rebane

    Head of Marketing at Avokaado

Drag testimonials to slide

WHO WE WORK WITH

If you’re SaaS, we’re good.

Whatever your category, we get up to speed on your product, buyers, and market, then design around what makes your SaaS different.

AI & Automation

AI platforms · Agents · Workflow automation · Vertical AI

Cybersecurity

Security platforms · DevSecOps · Identity & access · Cloud security

Developer Tools

DevTools · Cloud · Kubernetes · APIs · Data infrastructure

Fintech

Payments · Accounting · Banking · Finance operations · InsurTech

Sales

SalesTech · CRM · Revenue operations · Sales enablement · Prospecting

HR & Recruitment

HRTech · Recruitment · Payroll · Workforce management

Ecommerce & Retail

Ecommerce SaaS · Retail technology · Marketplace

Logistics & Supply Chain

Transportation · Fleet · Warehousing · Shipping

Construction & Field Operations

ConstructionTech · Field service · Project management

Marketing

MarTech · AdTech · Marketing automation · Customer engagement · Analytics

  • AI & Automation

    AI platforms · Agents · Workflow automation · Vertical AI

  • Cybersecurity

    Security platforms · DevSecOps · Identity & access · Cloud security

  • Developer Tools

    DevTools · Cloud · Kubernetes · APIs · Data infrastructure

  • Fintech

    Payments · Accounting · Banking · Finance operations · InsurTech

  • Sales

    SalesTech · CRM · Revenue operations · Sales enablement · Prospecting

  • HR & Recruitment

    HRTech · Recruitment · Payroll · Workforce management

  • Ecommerce & Retail

    Ecommerce SaaS · Retail technology · Marketplace

  • Logistics & Supply Chain

    Transportation · Fleet · Warehousing · Shipping

  • Construction & Field Operations

    ConstructionTech · Field service · Project management

  • Marketing

    MarTech · AdTech · Marketing automation · Customer engagement · Analytics

WHY HEY DESIGN

B2B SaaS companies come to us for one video.
Then return for the next. We’re that good.

B2B SaaS companies come to us for one video.Then return for the next. We’re that good.

Get a team that already understands SaaS, brings copy, design, and motion together, and manages the project from first concept to final export. High-quality work, clear ownership, and fewer people for your team to coordinate.

Clear communication from kickoff to delivery.

We start with a discovery call, then keep communication moving in a shared Slack channel throughout the project. Questions, feedback, and updates stay in one place, with no lost threads or chasing for context.

End-to-end production, led by senior creatives.

Strategy, messaging, copy, art direction, storyboarding, product UI, and motion all come together under one team, with senior copy and design involvement throughout the project.

High-quality work that looks like your product.

We work with real, approved product UI wherever possible. Every scene is designed to make your product feel accurate and true to the experience you’re selling.

Phased delivery & approvals.

No big reveal at the end. You review and approve every key stage, from script and concept to visual direction, storyboard, and production, so we stay aligned before moving forward.

A dedicated project manager.

One person keeps the project moving, coordinates the team, manages timelines and feedback, and makes sure you always know what’s happening next.

Custom-scoped around what you actually need.

A 20-second feature launch and a two-minute product overview shouldn’t follow the same template. We scope the concept, deliverables, formats, timeline, and production process around what you actually need.

Our Work

See what B2B SaaS looks like in motion.

Our Work

See what B2B SaaS looks like in motion.

OUR PROCESS

OUR PROCESS

A clear path from
concept to final video.

A clear path from
concept to final video.

Our process moves from strategy → concept → visual direction → storyboard → production, with clear approval points throughout.

Our process moves from strategy → concept → visual direction → storyboard → production, with clear approval points throughout.

01

Discovery & product walkthrough.

02

Concept & script.

03

Art direction & scene preview.

04

Full storyboard.

05

 Motion & production.

06

Review & delivery.

First, we understand what we’re selling.

We align on your:

Product and key workflows

ICP and buying audience

Positioning and messaging

Video objective

Intended channels

Must-show product features

Brand and visual references

01

Discovery & product walkthrough.

02

Concept & script.

03

Art direction & scene preview.

04

Full storyboard.

05

 Motion & production.

06

Review & delivery.

01

Discovery & product walkthrough.

02

Concept & script.

03

Art direction & scene preview.

04

Full storyboard.

05

 Motion & production.

06

Review & delivery.

First, we understand what we’re selling.

We align on your:

Product and key workflows

ICP and buying audience

Positioning and messaging

Video objective

Intended channels

Must-show product features

Brand and visual references

Featured Project

Turning beqom PaySuite into one clear product story.

B2B SaaS companies come to us for one video.Then return for the next. We’re that good.

Requirements

beqom needed a two-minute video to introduce PaySuite as one unified compensation ecosystem, support awareness and demo bookings, and work without sound at WorldAtWork.

Roadblocks

PaySuite brings together three substantial product areas, each with its own features and buyer concerns. The challenge was showing the breadth of the platform without making the video feel like three separate product demos or an overwhelming feature list.

Solution

We built the story around the problems connecting all three areas, then positioned PaySuite as the single answer. From there, we used real product UI, focused feature moments, bold on-screen messaging, and fluid transitions.

Outcome

A mute-first product video that made a complex platform easier to understand, gave PaySuite one clear story, and was ready to work across its trade-show launch and wider marketing use.

Watch the video

READY WHEN YOU ARE

READY WHEN YOU ARE

Because your product deserves better than another screen recording.

Because your product deserves better than another screen recording.

Turn what your product does into a story prospects can understand, remember, and act on. Let’s create a video that helps move them from product interest to your next step.

Turn what your product does into a story prospects can understand, remember, and act on. Let’s create a video that helps move them from product interest to your next step.

READY WHEN YOU ARE

Because your product deserves better than another screen recording.

Turn what your product does into a story prospects can understand, remember, and act on. Let’s create a video that helps move them from product interest to your next step.

Frequently Asked Questions

What types of B2B SaaS videos do you create?

Do we need to provide the script?

Can you use our actual product UI?

Can you create videos that work without sound?

Can you include voiceover, music, and subtitles?

How long does a product video take?

How much does a product or demo video cost?

How much input will our team have during the project?

What do you need from us?

What types of B2B SaaS videos do you create?

Do we need to provide the script?

Can you use our actual product UI?

Can you create videos that work without sound?

Can you include voiceover, music, and subtitles?

How long does a product video take?

How much does a product or demo video cost?

How much input will our team have during the project?

What do you need from us?

Your product has value.
Let’s make sure buyers see it.

Turn complex features and workflows into a clear, compelling video

From the minds behind Hey Digital,
a leading B2B SaaS performance marketing agency.

Services

Subscription

Work

Company

From the minds behind Hey Digital,
a leading B2B SaaS performance marketing agency.

From the minds behind Hey Digital,
a leading B2B SaaS performance marketing agency.