A fresh brand and website for a LegalTech startup
How Hey Design helped Wamy transform their digital presence and visual identity.
Unified, intelligent brand identity
Wamy now looks as modern and sophisticated as the technology behind it.
A website ready for growth
The one-pager communicates value in seconds and supports future product launches without structural changes.
Scalable design system
A complete design system empowers Wamy’s internal team to work faster while maintaining brand consistency.
Ongoing creative partnership
A one-time project evolved into a strategic creative relationship built on clarity, trust, and shared momentum.
The story
When Wamy approached Hey Design, they were an early-stage startup preparing for a major industry conference. Their goal was to explain a complex AI-driven legal product and emerging category in a simple, credible way in under 60 seconds.
At the time, their product design and positioning were still evolving. They needed a video that would introduce their solution to the market with clarity, intelligence, and a sense of confidence typically associated with more mature companies.
The launch video successfully communicated their offering and vision. That success sparked a larger collaboration that included a full rebrand, a new one-page website, and a scalable visual identity.
Together, we transformed how Wamy shows up in the market.
The challenge
— Client briefing, Wamy
Product-led visual system and moodboards
Product visualization and animations
Since many parts of the UI were still evolving, static screens couldn’t capture the intelligence behind Wamy’s workflow. We developed conceptual product animations that visually explain:
How Wamy collects evidence
How it structures unstructured files
How it scores risk
How it surfaces missing data
How it guides the claim from intake to resolution
These animations later became a core part of Wamy’s new web presence and conference demos, helping early-stage audiences instantly understand a complex product.
Logo and design system refresh
We designed a new geometric logo inspired by accuracy, logic, and AI intelligence. We also created a modular design system that Wamy’s team could scale internally, ensuring consistency across future touchpoints.
Conversion-ready one-page website
With the positioning, messaging, visual direction, and logo system finalized, we moved into building a completely new one-page website to replace Wamy’s outdated version. The previous site didn’t reflect the sophistication of the product, the category it was creating, or the clarity we had established through the strategic work.
We rebuilt everything from the ground up:
Fresh, conversion-ready copy rooted in the new narrative: simple, confident, and aligned to how legal and insurance professionals evaluate solutions
A modern visual language pulled directly from the finalized moodboard and design system, ensuring consistency across typography, color, spacing, and layout
Conceptual product visuals that communicate Wamy’s intelligence even while parts of the UI were still evolving
A modular structure that lets the team expand the site as the product grows, without redesigning the foundation
Clear storytelling blocks that walk prospects from problem → insight → solution with zero friction
The result is a website that's clear, intelligent, and ready to support real go-to-market momentum.
wamy.com
Cinematic product launch video
The partnership began with a conference launch video that introduced Wamy’s AI capabilities with pace, narrative clarity, and conceptual visuals. After the rebrand, we recreated the video in the new visual identity for consistency across channels.
Unified, intelligent brand identity
Wamy now looks as modern and sophisticated as the technology behind it.
A website ready for growth
The one-pager communicates value in seconds and supports future product launches without structural changes.
Scalable design system
A complete design system empowers Wamy’s internal team to work faster while maintaining brand consistency.
Ongoing creative partnership
A one-time project evolved into a strategic creative relationship built on clarity, trust, and shared momentum.
Key takeaways for founders and GTM teams
You do not need a finished product to communicate your value clearly and confidently.
Strategic clarity accelerates trust, credibility, and market readiness.
A strong creative partner helps transform complex ideas into simple, memorable communication.
Early narrative and visual alignment can meaningfully accelerate go-to-market traction.
From a single 60-second video to a complete LegalTech brand transformation, Wamy and Hey Design built more than aesthetics. They built a scalable storytelling system designed to grow with the product.
Why Wamy chose Hey Design
Wamy discovered Hey Design after seeing our work with other SaaS and AI-focused companies. They needed a partner skilled at translating complex technology into clear, compelling storytelling for a professional audience.
The first engagement, a conference launch video, served as a trial. Once Wamy saw how precisely we captured their narrative and value, the trust was immediate.
The collaboration naturally expanded to branding, website design, and messaging, all handled by one strategic creative team already aligned with their goals.
What stood out to Wamy:
Proven ability
to simplify and communicate complex SaaS products
Strong track record
in enterprise and AI messaging and positioning
One integrated team
A complete design system empowers Wamy’s internal team to work faster while maintaining brand consistency.
Deep understanding
A one-time project evolved into a strategic creative relationship built on clarity, trust, and shared momentum.