A fresh brand and website for a LegalTech startup
How Hey Design helped Wamy transform their digital presence and visual identity.
Unified, intelligent brand identity
Wamy now looks as modern and sophisticated as the technology behind it.
A website ready for growth
The one-pager communicates value in seconds and supports future product launches without structural changes.
Scalable design system
A complete design system empowers Wamy’s internal team to work faster while maintaining brand consistency.
Ongoing creative partnership
A one-time project evolved into a strategic creative relationship built on clarity, trust, and shared momentum.
The Story
Sparkfive is a Digital Asset Management platform built for lean marketing teams. They help eliminate content chaos and make it effortless for small to mid-size marketing teams to organize, find, and share assets.
However, back then, their website did not communicate that value clearly enough. It felt outdated, and did not reflect the bold, vibrant emotional identity of their brand.
After working with Hey Digital, our B2B SaaS Performance Marketing Agency, Sparkfive approached Hey Design with a work-in-progress site. The structure was there, but the execution was holding the brand back.
They needed a complete redesign that reflected clarity, confidence, and simplicity, while supporting their messaging, value propositions, and product story.
The Challenge
Wamy’s product interface was still being developed.
This made it difficult to rely on literal UI screens or traditional feature walkthroughs. We needed to create conceptual storytelling that explained value and functionality without depending on finalized visuals.
Additionally, Wamy’s initial identity was a practical first version. It worked for early internal needs, but it did not reflect the depth or sophistication of their AI capabilities.
As they sharpened their technology and prepared for wider adoption, the gap between product innovation and brand expression became clear.
They needed:
A clear and confident narrative
Concept-driven product visualization
A visual identity that signaled expertise and trust
A website that could evolve as the product evolved
The creative approach had to help an early-stage company look credible, strategic, and ready to scale.
— Client briefing, Wamy
Product-Led Visual System and Moodboards
Product Visualization and Animations
Logo and Design System Refresh
We designed a new geometric logo inspired by accuracy, logic, and AI intelligence. We also created a modular design system that Wamy’s team could scale internally, ensuring consistency across future touchpoints.
Conversion-Ready One-Page Website
With the positioning, messaging, visual direction, and logo system finalized, we moved into building a completely new one-page website to replace Wamy’s outdated version. The previous site didn’t reflect the sophistication of the product, the category it was creating, or the clarity we had established through the strategic work.
We rebuilt everything from the ground up:
Fresh, conversion-ready copy rooted in the new narrative: simple, confident, and aligned to how legal and insurance professionals evaluate solutions
A modern visual language pulled directly from the finalized moodboard and design system, ensuring consistency across typography, color, spacing, and layout
Conceptual product visuals that communicate Wamy’s intelligence even while parts of the UI were still evolving
A modular structure that lets the team expand the site as the product grows, without redesigning the foundation
Clear storytelling blocks that walk prospects from problem → insight → solution with zero friction
The result is a website that's clear, intelligent, and ready to support real go-to-market momentum.
wamy.com
Cinematic Product Launch Video
The partnership began with a conference launch video that introduced Wamy’s AI capabilities with pace, narrative clarity, and conceptual visuals. After the rebrand, we recreated the video in the new visual identity for consistency across channels.
Unified, intelligent brand identity
Wamy now looks as modern and sophisticated as the technology behind it.
A website ready for growth
The one-pager communicates value in seconds and supports future product launches without structural changes.
Scalable design system
A complete design system empowers Wamy’s internal team to work faster while maintaining brand consistency.
Ongoing creative partnership
A one-time project evolved into a strategic creative relationship built on clarity, trust, and shared momentum.
Key Takeaways for Founders and GTM Teams
You do not need a finished product to communicate your value clearly and confidently.
Strategic clarity accelerates trust, credibility, and market readiness.
A strong creative partner helps transform complex ideas into simple, memorable communication.
Early narrative and visual alignment can meaningfully accelerate go-to-market traction.
From a single 60-second video to a complete LegalTech brand transformation, Wamy and Hey Design built more than aesthetics. They built a scalable storytelling system designed to grow with the product.
Why Wamy chose Hey Design
Wamy discovered Hey Design after seeing our work with other SaaS and AI-focused companies. They needed a partner skilled at translating complex technology into clear, compelling storytelling for a professional audience.
The first engagement, a conference launch video, served as a trial. Once Wamy saw how precisely we captured their narrative and value, the trust was immediate.
The collaboration naturally expanded to branding, website design, and messaging, all handled by one strategic creative team already aligned with their goals.
What stood out to Wamy:
Proven ability
to simplify and communicate complex SaaS products
Strong track record
in enterprise and AI messaging and positioning
One integrated team
A complete design system empowers Wamy’s internal team to work faster while maintaining brand consistency.
Deep understanding
A one-time project evolved into a strategic creative relationship built on clarity, trust, and shared momentum.
