The creative partnership behind Instantly's paid social growth.
How Hey Design helped Instantly build and scale a stronger performance creative system.
The story.
The challenge.
1. Meta performance instability
Meta had been the "trouble child."
Results were inconsistent, and new creative approaches hadn't been aggressively tested.
2. Creative fatigue at high spend
With significant monthly ad budgets, creative fatigue was becoming a real risk. To scale sustainably, Instantly needed:
A constant pipeline of new creative concepts
Copy that stood out in saturated feeds
Messaging that was fun and sharp, different from what their competitors were doing
Strategic testing, not random experimentation
3. No design system to produce at scale
Instantly didn't have the internal design capacity to produce the volume of creatives their campaigns demanded. Without a reliable, always-on creative partner, campaigns stalled waiting on assets, testing cycles slowed, and the team couldn't iterate fast enough to stay ahead of fatigue.
The solution.
Creative testing
From the beginning, we focused on creative quality.
Multiple creatives tested and launched
Continuous iteration of hooks, angles, and formats
Multiple winning ads produced throughout the partnership
Always-on creative support
By collaborating directly with the Instantly marketing team, Hey Design became the on-demand design engine that kept their campaigns moving.
The briefs were clear, turnarounds were fast, and first drafts consistently landed without needing revision rounds. The client approved entire batches without feedback, keeping our momentum intact and campaigns shipping on schedule.
Pattern interrupt copy & creatives
The creative direction and copy addressed different funnel stages, from building relatability and presenting solutions to differentiating Instantly from competitors:
Fun
Snappy
Slightly disruptive
Never boring
Top creative concepts we helped launch.
1. Instantly copilot awareness campaign
The angle: "Like ChatGPT, but for B2B outreach."
This TOFU campaign tapped into the familiarity of AI chat interfaces to make Instantly's Copilot immediately understandable. One standout variation featured Peanut, a puppy sitting in front of a dashboard, with copy like:
"Peanut's tired of chasing leads like laser dots. Instantly automates his outreach so he can focus on napping + IPO prep."
2. Cold email report campaign
The angle: "The data behind cold email success in 2026."
The creative leveraged a sharp stat to create immediate intrigue:
"The average reply rate is still just 1.6%, but top performers hit 5–8%. Want to know how?"
This report campaign helped Instantly capture high-intent leads, build pipeline, and establish authority in the cold email space.
3. Black friday campaign
The angle: "Our biggest sale yet: 80% off."
We helped Instantly launch their Black Friday push with bold, unmissable visuals and copy that communicated value immediately:
"Get your first month for as little as $6. Find warm leads faster, scale email campaigns, reach primary inboxes, engage smarter and win more with AI."
The results.
Instantly and Hey Design built more than a set of ads.
We built a creative workflow that could keep up with high spend, frequent testing, and changing campaign needs.
Stronger ROAS at scale
Creatives developed for multiple platforms
Instant approvals on designs
Why Instantly chose Hey Design
Instantly needed a partner who could:
Keep a steady flow of fresh creatives moving
Balance humor with clear product value
Turn briefs around quickly and reliably
Support high-volume campaigns without slowing the team down
If you’re looking for something similar, Hey Design is for you.